With modern day emotional fatigue from the general public, raising money for a good cause has gotten harder and harder. What if added to that you were restricted from normal methods of networking, fundraising, and more?
These challenges faced Lauren Lovejoy when she decided to start a nonprofit to find a cure for a disease that left her homebound.
On a daily basis, she battled numerous symptoms that left her struggling to hold down even work from home jobs. When she decided to raise money for research, she knew it was going to be tough, but not as tough as it turned out to be.
“Good cause” fatigue plagued everyone and the patients also effected by her disease were financially strapped and no source of fundraising. This was about when she realized there was no model to copy, it was time for out of the box fundraising.
If your main following has no money, those not effected don’t care, where do you go? You go with what you know.
Lyme Warrior broke into the online community of hundreds of thousands of patients suffering with no funding, but a burning desire to stop the epidemic that had robbed them of their lives. Lauren built a team of volunteers that would take their message of positivity and fight into their communities and to those directly affected.
Many of these volunteers were similarly homebound but with their unique twist on how to create events that could run without in-person help, they continued to build and grow their name in a way that many other groups had not been able to achieve.
For their most notable fundraiser, Lauren used a network of highly famous tattoo artists to organize the first of many events that would go on to raise thousands for her nonprofit and research groups. She closely examined the network specific to tattoo culture and networked her way into a 25 location, national event without ever leaving her couch. Her first series of events raised $10,000 and gained awareness across the country and in her community.
This later became known as just the start.
Lyme Warrior would go on to focus on abnormal fundraising. Most models recommend grants and donations, that failed for Lyme Warrior. They got creative by planning events that focused on available funds outside their usual demographic. As many great leaders have said, it’s not enough to provide a great product or do a good thing, we now have to do both. That’s what Lyme Warrior did and will continue to do.